Tips & Guidelines

TikTok Marketing for Beginners

Did you know TikTok has around 100 million monthly active users within the US?

If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company.

Tiktok marketing

Why Tiktok Marketing?

TikTok is attracting a wide range of people. In fact, nearly 38% of TikTokers in the United States are above 30.

Low business competition provides a great opportunity because you can reach many people at a relatively low cost.

How to use TikTok for marketing?

You can market on TikTok in three main ways.

1. They create their own channel and upload related videos through their channel.

2. They can collaborate with influential people to spread the content to a wider audience.

3. They can pay to advertise on TikTok-TikTok advertising is still in its early stages-of course there is no market like YouTube. However, over time, TikTok may become more popular and mature.

Create TikTok marketing video

TikTok’s success comes down to creating exciting content. If you can do this, people are more likely to watch and interact with your video, allowing the algorithm to present your content to more people.

You can try some of the ideas listed below on your channel, or you can suggest that your influencers create and share these types of content.

Use the right tags for TikTok SEO

If you want people to find your content on TikTok, you need to think about TikTok SEO.

TikTok SEO means that you are optimizing your content so that people can find it when they use the search function on the platform.

The easiest way is to use relevant hashtags when posting videos.

If you don’t know which hashtags you should use, enter relevant broad keywords in the search section of TikTok. When you do this, TikTok will suggest a series of hashtags related to the content you entered.

User-generated content

User-generated content

User-generated content (UGC) is becoming more and more valuable for many brands on most social networking sites. For brands, constantly producing fresh content can be a challenge, and if they can benefit from content created by others, then this will make their publishing easier.

User-generated content is any type of content created by fans or customers for the brand, such as TikTok videos. Brands can use UGC to turn customers and supporters into brand advocates. Brands now encourage customers to use their products (preferably using the brand’s tags) to make and share videos on their TikTok.

Marketing through influencers

Of course, all the influence marketing techniques you see on other video platforms (such as YouTube) also apply to TikTok. If your product is suitable for the audience of influencers, then your TikTok influencer campaign should be successful. In most cases, you should let influential people create content—they know what their followers like.

You can find these people by searching for relevant content on TikTok. Influencer marketing is popular because it can be one of the fastest ways to generate results on social media platforms.

When you meet an internet celebrity who looks suitable, send them a friendly message to let them know that you are interested in cooperating.

TikTok Ads


TikTok advertising is another great way to market your business on this platform.

One of the benefits of TikTok advertising is that you don’t have to spend a lot of time building an audience. You set up an advertising campaign and you can reach your target audience within 24 hours.

TikTok offers five different types of advertising products:

Information flow advertising

Brand label

Top view ad

brand effect

Brand acquisition

Among them, many small businesses find that information flow advertising works best. If you have your own website, you can sign up for TikTok for Business to carry out self-service advertising campaigns.

You can use Analytics in the background of your account to understand specific data, and this feature is free. Although two-thirds of marketers say that their decisions on data are better than those based on “intuition.”

TikTok also announced a partnership with Shopify, which will make it easier for Shopify merchants to reach TikTok’s young audience. After installing the new TikTok app, Shopify brands can create, run and optimize their TikTok marketing activities directly from their Shopify dashboard.

Join now, and you may reach a large number of people at a relatively low cost. This allows you to outperform your competitors, especially if they don’t already know TikTok.

Will you use TikTok as a way to market your business? Let me know in the comments!

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