It’s no secret that TikTok has become the main marketing channel for so many small businesses, and the festivities are no exception to this success. By taking control of the social media and marketing game, TikTok is a must in your content marketing plan for the last quarter of the year.
Let’s get into logistics and leveraging marketing for the best season in TikTok sales!
The opportunities to plan and implement marketing at Tik Tok are fabulous….
According to TikTok For Business, 39% of users reported finding a brand on TikTok they didn’t know, 47% of users say TikTok inspires gift ideas and a surprising 77% of users bought something they saw on TikTok.
And those are just general stats! So get ready business, boutique and jewelry owners, because the Christmas stats are even better! Users are very committed during the holiday season and are ready to buy. Business TikTok reports that 84% of users plan to buy online this year and 2 out of 3 users plan to spend an average of $200 or more on gifts this year, an increase of 9% over last year.
So what does this mean for small business owners, boutiques and jewelers? There are great sales opportunities on TikTok all year round, but especially during the last quarter of the year!
Here are some important dates to consider in your TikTok content plan:
November 11: Singles Day
November 18-21: El Buen fin (in Mexico)
November 19: Christmas shopping season begins
November 25: Black Friday
November 26: Small Business Saturday (USA)
November 28: Cyber Monday
December 26-31: Postseason sales and gift card purchases
January 1-30: New Year’s Offers and Resolutions
Do not forget these other holidays!
Celebrating holiday festivities is a great opportunity for your brand to stand out, as 70% of users notice brands celebrating niche festivities.
October 19: World Breast Cancer Day
October 31: Halloween (international)
November 1 and 2: Day of the Dead (Mexico)
November 24: Thanksgiving (USA)
November 30: Giving Tuesday (USA)
November 28 to December 6: Hanukkah
December 23: Festivus (USA)
December 25: Christmas
December 28: Day of the Holy Innocents
December 31: End of the year
January 6: Three Kings Day
Thanks to the new Shopify and TikTok association, you can easily sell your products on TikTok and users can buy directly through the app. This is a big win for small businesses and boutiques around the world!
This new integration allows Shopify merchants with a TikTok trading account to add a shopping tab to their profile. From there, you can easily sync your product catalog with the app. Marketers will be able to tag products inside the videos, allowing users to quickly buy directly from their feed. This feature is currently available in the U.S. and the UK. We look forward to its soon availability in Latin America.
TikTok hopes to attract new users with this feature, while small business owners use it to attract new customers. So if in the US, with this feature implemented just in time for holiday marketing, you’ll want to integrate it as soon as possible!
If you know something about social media marketing, you know that hashtags are an easy way to be discovered, increase brand awareness and improve engagement. TikTok is no exception to the hashtag rule!
Some of the most popular and useful Christmas hashtags to use in TikTok this season are:
#blackfriday, #itsblackfriday, #gift, #unboxing, #holidayhacks, #christmas, #holidayseason, #christmasshopping, #christmasgift, #happyholidays.
In addition to general hashtags, it’s always a good idea to create a brand hashtag. If you already have one, make a Christmas version! Christmas challenges are also a great way to be discovered and go viral. Jump on a new trend or get creative and create your own with a hashtag.
Plan advertising campaigns in advance!
Last but certainly not least, PLAN! Advance planning not only allows for an organized and optimized content flow, but also leaves time and energy to go elsewhere. We know how busy boutique bosses are during the holiday season. Plan your content from the beginning and create your to-do list.
Nihao Jewelry is happy to share a schedule for content planning this Christmas season, including autumn shopping and festivals, winter holidays and New Year celebrations.
Autumn shopping and festivals
Creative idea, content creation and media planning: October 15 – November 4
Campaign creation: November 4 – November 11
Creative idea, content creation and media planning: November 20 – December 10
Campaign creation: 11 December – 17 December
New Year’s Eve celebrations
Creative idea, content creation and media planning: November 26 – December 16
Campaign creation: 23 December
What are you waiting for? Make this year your most profitable holiday season so far with our help as a supplier.
Really drag the pencil and plan the content, your online sales and events to profitable promotions, collaboration training and traffic attraction… If you do well, I assure you it will have an impact on your business throughout the year! What are you waiting for? Plan your sales campaign TODAY!
Did you like our post “TikTok Marketing Guide for the Best Season of the Year”?
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And we recommend this publication so that you finish giving your marketing a bald spot through Tik Tok:
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