Marketing jewelry business on Facebook is very important. Facebook may be ignored as compared to Instagram but these social media platform is very essential when it comes to marketers.
Facebook has been known to have a big user base. Business accounts especially have unique tools that can help them grow their brand and audience, make sales, and provide quick customer service.
Tips of Advertising Marketing on Facebook
Advertising Marketing is fairly important for a successful business. With the rapid development of Internet, advertising marketing through social media has become a trend, especially on Facebook. Here’re some tips of advertising marketing on Facebook.
Facebook Ads Manager
Ads Manager is an excellent way to target consumers and increase your likes and followers without spending too much of your advertising budget! You can choose from guided creation or quick creation.
If you’re new to Ads Manager, guided creation can walk you through the entire creation process for your ad; likewise, quick creation is a short and sweet way to create a campaign, hit press and send, and wait for the benefits!
Depending on your budget, you can spend as little as $5 or as much as $3,000 on an advertising campaign. You may want to save the big bucks for a later date when perhaps you launch a campaign for your brand or store. Still, a small budget will get you a decent amount of likes and views if you need the visibility!
The more you know about your audience, the stronger your strategies and materials will be. Installing a Facebook Pixel can give your insight into your audience’s activity that takes place outside of your brand’s Facebook page.
Basically, if a Facebook user visits your website and looks at your engagement rings or fashion jewelry page, you’ll be able to see which pages get the most views and duration and use that to your advantage.
Having access to these key metrics and insights can help you optimize your Facebook ads and other social media content ( i.e. posts, photos, videos, etc. ). You’ll create effective ads that are targeted towards your consumers’ needs, because you’ll know what about your brand/website draws in Facebook users.
Website Conversion Campaigns
Website conversion campaigns encourage consumers to not only purchase product, but also visit your website. In other words, conversion campaigns incentivize.
Are you having a sale on a specific jewelry line, or perhaps on just pendants or earrings? Go beyond creating and posting an ad; incentivize Facebook users who will see that ad to click on it, be lead to your website, and fill out a form that will give them the special promo code to unlock the sale!
You’ll benefit in two ways: first, you’ll hopefully make some direct sales because the consumer will be incentivized by having a promo code and saving money. Second, you’ll gain insight into what kinds of content are most effective at attracting users to your general website and turning leads into conversions!
Do you ever visit a retail website just to find that when you return to your Facebook feed, there’s a whole row dedicated to advertising that specific brand? These are known as carousel ads, and they are incredibly effective for marketing your products on Facebook.
Want to showcase more than one engagement ring? Perhaps you want to promote your variety of jewelry, like rings, pendants, and earrings. With carousel ads, you can post up to 10 images or videos and they will be presented as one big, continuous ad. What’s great about carousel ads is their flexibility and freedom of expression capabilities.
You can highlight different products or sales, and each carousel card can have its respective headline and link. According to Facebook, campaigns with this type of ad had higher click through rates, lower cost-per-conversion, and lower cost-per-click than a traditional one-image ad.
Facebook has a built-in scheduling tool to make your day-to-day work easier. The most successful pages tend to use a mix of pre-scheduled posts and spur of the moment posts.
Use the scheduler for some of your regular posts such as photos of jewelry, planned releases, your upcoming schedule, etc. Then add in posts when you’re at a show or have something of special interest to share. By scheduling your month (or so) in advance, you only need to take an hour or two for scheduling rather than remembering to post every day!
However, you still need to be responsive. Schedulers aren’t an auto-pilot option. You’ll need to be able to respond to any questions or comments as they come.
Currently social media is all about in clear and This mainly includes ” stories “, videos, and anything with motion and animation element. Instagram came with stories and currently Facebook has come out with live and stories that permits people to post any content to their page. This is one of the best features that jewelry business need to take advantage of.
Sometimes, pictures do not do a piece of jewelry justice. You can take a quick close-up video of a stunning ring and post it for Facebook users to see! They’ll love getting to see the actual product in person ( or at least, as ” in-person ” as Facebook Stories let them ) and feel special for being given a ” behind-the-scenes ” look into your store.
Take a live video of you explaining different jewelry styles, talk to your audience as if they’re right there in your store. Many social media users research products and pour through online reviews before visiting the store.
Showing them via Facebook what they’re looking for will help build your presence online and add a personal touch to your brand by showing that you care about your customers and will go the extra mile to display your products.
Customers normally rely of the reviews of a business before they purchase an item. In this case, jewelry business face so much evaluation because of the products.
The Facebook business reviews can help give your customers the proof you need to change the social setting to buyers without having an additional software to the website.
This reviews are also applicable on google algorithms. This implies they can be seen on the search results page alongside business information.
Part of marketing your jewelry on Facebook is allowing customers to easily purchase your products. You can set up an online store within Facebook to further engage with prospects. List a small selection of items to provide a sampling of your work and drive sales.
Facebook shopping is intended to cultivate your audience and gain clients, as opposed to impulse buys. At Halstead, we’ve seen better results with both traffic and purchases from Facebook rather than Instagram. Kelli points out that you can include so much more information about a product.
So if someone clicks through, they already have a good amount of knowledge and may be more likely to buy. With less information, you may see more traffic but they may not be as serious about buying and simply wanting more details about the product.
Create Facebook Events
Posts from pages may get buried on Facebook, but events go straight to the top of feeds and often end up in user’s notifications. Use the Facebook events scheduler to promote your upcoming trunk shows, collection launches and sales.
Add images and post directly in the event listing to spur engagement. Events are one of the most effective tools available on Facebook. Take your Facebook marketing offline!
At Halstead, Kelli has found events are effective to promote any of our upcoming live videos and conferences we attend, but believes they provide a great service to artists selling at show or markets as well.
Get the word out that you will be selling somewhere! It can be the perfect way for you to meet clients and create a connection with them beyond the computer screen. Susan has used events and found that customers have come to a show because they heard about it on Facebook.
Why Market Jewelry Business on Facebook?
Social media is a tremendous way to increase exposure and traffic for your jewelry business, create loyal customers, and generate leads and sales. Here are some reasons Facebook ads will help make your jewelry business super successful, starting right now.
People Spend a Ridiculous Amount of Time on Social Media
Facebook is too huge for a business of any size to ignore. Your jewelry business needs a Facebook page. Facebook is where your future customers hang out. Facebook has a large, engaged user base that spends a ridiculous amount of time there every single day of every month.
Over 1 Billion Users Served
So, Facebook is kind of a big deal, in case you haven’t heard. According to the latest figures released by Facebook, 1.55 billion people log onto Facebook every month and 1.39 billion visit via mobile.
Within this massive pool of people are your future customers. Many of them visit Facebook every day. You need to connect with them. Facebook ads will help you reach the right audience. Your audience.
Highly Scalable Content Promotion
If you’re consistently creating great content for your website, you want people to know about it. That’s why you share updates across your social networks. But this isn’t enough. Facebook Ads will amplify the reach of your content.
Targeting is Amazing
Facebook is much more targeted than you might realize. Businesses can target users with Facebook Ads by location, demographics, age, gender, interests, behavior, and connections.
But Facebook can also help you get in front of specific, and often motivated, segments of your audience with some powerful ad targeting options you’ve probably never heard of.
Spend more time on marketing on Facebook, it’s effective to increase your jewelry business. Hope this article can give you some enlightenments.