Are you using Shopify for an online business? Shopify is a highly valued e-commerce platform that is easy to use, feature-rich, and affordable. In fact, 10% of global e-commerce companies have opened their stores on the Shopify platform, including major brands such as Budweiser, Tesla, Red Bull, and Nestlé.
Today, you may start from scratch. It doesn’t matter, let us build the right foundation so that in a few months, you will be the proud owner of a successful Shopify store.
Here are 8 ways that will help you increase sales:
1. Facebook Ads
Facebook Ads is the most popular advertising platform that allows you to advertise on Facebook and Instagram. To successfully sell on Shopify, you need to attract relevant audiences to your website through advertising. You can do this by targeting the audience of your Facebook page. So if you know that a big brand has the exact customers you want to attract, you can include their page as an interest. Another thing to remember is that you want to make sure your audience is “broad” to help increase your chances of conversion.
2. Facebook Groups
Facebook allows online retailers to post in Facebook groups as their business. By publishing your business page, you can increase the visibility of your brand in popular niche groups. If you have an online jewelry store, you can post in the popular jewelry Facebook group, interact with community posts and create your own. If you sell on Shopify, you should include Facebook groups in your strategy to help you increase Facebook followers.
3. Instagram Stories
If you are currently learning how to sell on Shopify, you should focus on setting up your Instagram account. With Instagram Stories, users can swipe up to visit your product page and get closer to making a purchase. You can also pair with popular Instagram accounts (such as fan pages) to create sponsored Instagram stories. For example, if you own a clothing store, you can visit the clothing fan page and pay to post sponsored story posts, which will allow more viewers to visit your website. This is ideal for small brands that have not yet accumulated a large number of followers.
4. Instagram Fan Pages
Collaborate with influencers and fan pages. You can find fan pages for fashion, jewelry, beauty, art, home decoration, and more. You can send private messages to these fan pages and form discussions to bring traffic back to your website.
5. Content Marketing
Content marketing is a slow and very long-term game so most stores who sell on Shopify won’t bother to do it. To do it right, in the beginning, you’ll need to go for smaller, long-tail keywords in your niche. You’ll write blog posts about niche topics that’ll interest your customers. For example, if you’re in beauty, you might write a blog post on how to apply fake eyelashes. You can start with one to two posts a week. A few months from now, you’ll be getting traffic from those blog posts.
6. Bundle Apps
The one type of app that helped us sell on Shopify was the bundle app. You can browse the Shopify App store to find the bundle app that meets your budget and needs. The beauty of the bundle app is that you can sell more of the same product without having to find more customers. For example, say you sell fake eyelashes, someone might be checking out with one, but at checkout, you can upsell the same style or other styles in a bundle deal with a discount attached. The discount doesn’t need to be big and it’ll help you generate more sales than hoping that customers would come back to buy from your store. You’d be surprised at how many customers would buy more of the same product at checkout.
7. Drive Referral Traffic
When your website has no traffic, the best way to grow is to get help from other websites. You can use SEO tools to find backlinks from competitors. Then, by knowing who is linking to your competitor, you can contact them and ask for the link in return.
Increasing your traffic and income by promoting the Shopify store is a good way to increase the sales of the Shopify store. And it allows you to reach more customers. Do you have any good ways to increase Shopify’s sales? Please add in the comment section. If you need help with Shopify, you can click on the link below.
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