Pinterest is one of the world’s top 10 social media platforms and the world’s largest social sharing site for images. It has created a community of content sharing. A large number of loyal and active users search for items of interest on the platform and use them as shopping guides. Therefore, creating a brand at Pinterest that is beneficial to your online business can increase consumer goodwill and help increase conversion rates.
What is Pinterest?
Pinterest is an image hosting and sharing platform designed for inspiration and projects, which it calls ” boards”.
Saving and sharing your Pinterest ideas is centered around boards, and each image is called a “pin”. You can create a board for almost anything (weddings, home decor, DIY projects, vacations) and pin any image to that board.
Why Choose Pinterest?
A large number of female users
Women aged 25-34 make up 29.1% of Pinterest’s advertising audience. In every age group, there are more female users than male, especially in the 25 to 34 age group. These groups are highly likely to become potential customers for your online store.
Instagram user overlap
86.2% of Pinterest users also use Instagram, making Instagram the social media platform with the largest audience overlap with Pinterest (followed by Facebook at 82.7% and Youtube at 79.8%). So sellers who invest heavily in advertising on social media like Instagram could also pay more attention to Pinterest.
97% of popular searches on Pinterest are unbranded. This means that Pinterest users are happy to discover new products and ideas, rather than following the regular major brands. These users are an ideal audience for advertising: from October 2021 to January 2022, Pinterest ads reached 226 million people.
75% of active Pinterest users say they shop all the time, and those who use Pinterest weekly are 40% more enthusiastic about shopping than others.
If you are wondering how to create a brand on Pinterest, it’s not that complicated. In fact, with a little foresight and planning you’ll be able to set up your brand in just two simple steps. Once you have an account for yourself or for your organization configured, it’s time to start by selecting the category of things that is most relevant to your business or organization and then starting pinning away!
How to Create a Brand with Pinterest?
1. Complete Your Profile
This is a pretty easy step that only takes a few minutes to complete. After all, your Pinterest profile is where all the action happens, with your most recent pins being displayed for others to see and follow if they have similar tastes. Since part of having a brand on Pinterest depends on being able to attract followers, your profile should be detailed so that others can easily find you and also follow you.
Here are some tips for creating a good profile: Verify your email address- When you create an account with Pinterest, they will ask you to verify your email address which is very important in terms of having credibility and maintaining the trust of those who use this site.
2. Switch to Business Account
You do have the option, if you so desire, to create a personal account and stay within that scope as it’s free. However, a business account will allow you more freedom to connect with clients in different areas of the world, share your website and links with others on Pinterest, be more active on the site and connect with individuals who are interested in your business. There is a $35 fee for setting up an account plus a few dollars each month after that. While there is a fee involved, it’s well worth the investment to help build an identity for your brand and expand your potential customer base via Pinterest.
3. Apply for Rich Pins
By having rich pins on your account, you will be able to write more detailed descriptions about what you pin and keep your followers interested in the images you are posting. Rich pins look great and you can easily add more information about the pin, the product, where it was made etc. Rich pins also make someone click on a pin for a full article of text regarding that specific product or link to other sites.
4. Optimize Your Pins for Search
Once you begin to pin images, you will want to optimize them in order to help the search engines index your Pinterest account. While many will find you via Pinterest itself, others may be unfamiliar with this social media site and need something more specific in order to find you or your specific brand on this popular site. Pin your pins to categories that match the most relevant Google searches; use tags that make sense and ones that will be consistently indexed by search engines.
5. Host a Contest
One of the best (and easiest) ways to get new followers is to host a contest on Pinterest. If you have an idea for a contest that is relevant to your business or brand, simply create a board on Pinterest with the rules of your contest as well as a link to an entry form. To make sure that this is easy for both you and your potential entrants, use Pinterest.com which will allow you to set up the rules of your contest in just minutes and then build the website for it; all you have to do is copy and paste the code generated by Pinterest onto your site.
6. Be Yourself, Be Fun
The best way to build your reputation on Pinterest is by simply using it! Join in with the fun and get to know people in a social media environment that allows you to showcase your brand, your personality and the things you are interested in. Remember that Pinterest is more than just a way for businesses and organizations to showcase their products; it’s also about sharing content and having a dialogue with the individuals who use this site.
7. Promote Your Service
At first, many businesses who use Pinterest to build their brand and to promote their services, products or ideas for events don’t quite understand how a social media site like Pinterest can be used for marketing. However, once you get into the flow of things and realize that it is all about making an impression on your consumers or clients, you’ll begin to see just how useful this platform can be in terms of building a brand.
Promoting your business on Pinterest is a lot like promoting it on Facebook or Twitter, in that you are building a presence and showing others what you are interested in. While Pinterest may not be well known to everyone yet, it’s certainly getting more attention every day; if you have a presence here, others will notice that and follow you.
8. Add Your Logo to Your Profile Page
This is an easy step that will also help you to build your brand on Pinterest as well as make your profile more professional-looking and user friendly. After all, once you create a logo for your brand, you’ll want it to be displayed prominently on your site so that others can find you easily. Your logo will also provide an anchor point for your visitors and act as a “brand stamp” to give people an idea of what to expect when they click on your profile or the pins you choose to share.
9. Join Freelancing Group Boards
Freelancing group boards on Pinterest can be a great way to connect with the people who use this site and may also be interested in your services. Joining a few of these groups is an easy way to connect with other freelancers who are interested in similar things as you, such as photography, web design or graphic design.
When you join these boards, it’s important to comment on some pins that you like or ask questions to engage in new ways with others. If your goal is to build a brand via Pinterest, this is one of the best ways to do that as well as create potential new business opportunities for yourself.
In conclusion, Pinterest is an excellent marketing tool for businesses and organizations of all types and sizes. Use these tips to help build your profile, build your brand and connect with other Pinterest users in fun, engaging ways.