Marketing Technique

How to Find the Perfect Amazon Influencer for Your Brand

In today’s world of online commerce, Amazon is one of the largest and most powerful marketplaces. With over 2.5 billion active users, it’s no wonder that businesses are eager to reach these potential customers and boost their sales on the platform. One effective way to do this is through Amazon influencer marketing. But, with so many influencers out there, how do you find the perfect one for your brand? This guide will walk you through the steps to find the right Amazon influencer for your business.

Start with Keyword Research

The first step in finding Amazon influencers is to conduct keyword research related to your product or niche. Use tools like Google Keyword Planner or SEMrush to identify popular keywords and phrases in your market. This will give you an idea of who is active in that space and who might be interested in promoting your products.

google keyword planner

Utilize Amazon’s Influencer Program

Amazon has its own Influencer Program that you can use to search for influencers. Simply log in to your Amazon account and go to the “Influencer Program” section. From there, you can search for influencers based on their followers, niche, and other criteria. The program offers a variety of features, including a search tool, analytics, and influencer outreach tools, to help you find the right influencer for your brand.

Amazon online storefront example

Key benefits of using the Amazon Influencer Program:

Boosted purchasing interest: For sellers, an influencer video is like a product demonstration, providing a better display of the product’s features and usage instructions. This can boost purchasing interest and minimize post-sale issues caused by improper use.

Increased Sales: By partnering with an influencer, you can drive traffic to your Amazon product page, which can result in increased sales. Influencer marketing has been shown to be an effective way to drive sales and increase brand awareness.

Credibility and Trust: When an influencer endorses your product, it adds credibility and builds trust with their followers. People trust influencers and are more likely to buy a product that has been recommended by someone they follow.

Long-term product recommendations: Videos uploaded by Amazon influencers with Influencer accounts will appear in the product page’s video section and on the influencer’s personal Amazon home page as a long-term recommendation for product purchases.

Increased exposure: The video has the potential to be linked by the Amazon algorithm to related competitor pages, driving traffic and resulting in increased exposure and a higher conversion rate.

Search for #founditonAmazon in the Amazon search bar

You will be taken directly to the Amazon Influencer page by searching for FoundItOnAmazon. Click on the different categories to explore each Amazon Influencer page. Some of these pages may include social media contact information, such as Facebook or Instagram accounts. You can easily reach out to the influencer directly by clicking through to their social media platforms.

If an Amazon Influencer page doesn’t display social media contact information, you can try searching for their account name on other social media platforms. Most of the time, you will be able to find them.

Explore Amazon Live pages

Amazon Live is a great platform for finding influencers who can help promote your brand and products. Visit Amazon Influencer pages to see who is currently using Amazon Live to showcase their products or content.

Amazon live page

Go to Amazon live page:

Check Amazon Product Pages

Look for products similar to yours and check the product pages for influencer reviews. These reviews are often left by influencers who have received the product for free or at a discounted price in exchange for their review. If you find an influencer who has left a positive review for a product similar to yours, this could be a good indication that they would be a good fit for your brand.

Utilize Social Media

Many influencers promote products on social media platforms like Instagram and YouTube. You can search for influencers on these platforms using relevant hashtags and keywords. For example, if you are selling beauty products, you might search for influencers using hashtags like #beautyblogger or #beautyguru. This will give you a list of potential influencers who could promote your products to their followers.

Reach Out to Influencers

Once you have a list of potential influencers, reach out to them and introduce yourself and your products. Offer them a discount or a free sample in exchange for a review or promotion. It’s important to personalize your outreach and make sure that the influencer is a good fit for your brand and target audience.

Evaluate the Influencer’s Following, Engagement, and Niche

Not all influencers are a good fit for your brand, so take your time to find the right one for you. Make sure to evaluate their following, engagement, and niche before reaching out to them. A large following is not always a guarantee of success, as engagement is also an important factor. You want to find an influencer who has a loyal and engaged following, as this will give you the best results. Additionally, you want to find an influencer who is a good fit for your brand and target audience.

Build a Relationship with the Influencer

Building a strong, positive relationship with the influencer can lead to long-term success and potential future collaborations. Make sure to communicate regularly and provide the influencer with all the information and resources they need to effectively promote your products. This will help build trust and ensure that the influencer is happy to work with you.


Influencer marketing on Amazon can be a great way to reach new customers and increase your sales. By following the steps outlined in this guide, you can find the perfect Amazon influencer for your brand and effectively promote your products on the platform.

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