TikTok is a GREAT tool in the social media industry right now and shows no signs of slowing down. There are millions of reasons why you need to implement TikTok in your content marketing strategy, from viral marketing potential to the opportunity to reach a whole new audience.
Let’s see how you can use TikTok for your business?
The first step to have success in TikTok is consistency. Being consistent in TikTok not only means sticking to a consistent and rhythmic posting schedule (and I’m not talking about dance moves), but also following and interacting with other creators and staying active to stay on top of trends.
By paying attention and intent to the cycle you fall into by watching hundreds of videos, you can find countless ideas and inspiration for your business content!
If you’re lucky enough to jump on an early trend, you’ll have the potential to go viral!
FOCUS ON TELLING A STORY
TikTok is NOT an aggressive sales platform. That’s why brands have the potential to be so successful at TikTok, because they don’t focus on selling, but on connecting and engaging with their customers and telling a story, their story. One way to do this is to take a trend sound and apply it to your niche. No one wants to follow a TikTok page that feels like a great ad. Tell a story with your products that will make users WANT to follow and interact with your content.
TESTING DIFFERENT TYPES OF CONTENT
Try fun, related or motivating content. Staying away from aggressive selling is what will really resonate and connect with viewers. Get rid of the idea of selling and show the personality of your brand. There are so many different types of videos that owners of boutiques, jewelry stores and businesses can create, from test videos, day-to-day videos or fun trending sounds. Keep track of what works. With a professional TikTok account, you have access to your analytics on every video. Start tracking them to get a better idea of what works and what doesn’t. TikTok’s algorithm can be a little confusing, but this can shed some light on the basics! You can do this with a simple Google spreadsheet that tracks important metrics for each video, such as likes, comments, shared actions, and viewing time. This can help you understand publication times, what types of posts get the most engagement, etc. Once you have a good indicator of your metrics, do more about what IS working. Many times, a creator or company goes viral with a video and they stick to the same video style over and over again and still succeed.
Once you take a look at your metrics and understand them, analyze your videos with better performance:
What happened to this video that made it work?
How can I do this better?
How can I duplicate this idea?
Keep in mind and implement the 3-second rule in creating your content. The 3-second rule ensures that you get the viewer’s attention in the first three seconds. One way the TikTok algorithm works is to first show your video to a small group of people, if that group of people watches the entire video, the platform will increase the number of people shown. This is reflected in the display time. Studies have shown that if you can catch the viewer’s attention in the first 3 seconds of a TikTok video, you’re more likely to have more viewing time.
Be creative with these introductions to engage the viewer!
ANALYZE AND BE CREATIVE
Pay attention to what other creators are doing in your industry: what works for them and what doesn’t?
Are they making any fun trends that you can also make without copying them? TikTok’s success requires creativity and good storytelling skills. This means a lot of time to generate ideas and sometimes listen to a trend sound over and over again until you get an idea of how you can apply it to your niche! Let yourself have that brainstorming and “scrolling” time to see what others are doing. Show off your brand’s personality.
Finally, have fun and show the voice of your brand! Your audience wants to connect with you and TikTok has a more casual and personal feel, making it the perfect platform to connect with your audience.
We hope you liked our article “How to use TikTok for business?” How else can Nihao Jewelry help you grow?
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