The jewelry market is unique. Selling jewelry is not aimed to satisfy a need or comfort. The main aim of selling jewelry is to promote emotions using symbolism that dates back to hundreds of years ago.
The jewelry industry, as mentioned before, is fast-growing and dynamic. Today you can decide to walk into a physical store or browse through e-commerce websites to get a piece of jewelry.
Customers are always purchasing jewelry all year round for themselves. As a jeweler, it is essential to meet such demands, or else new jewelers will beat you to it in no time.
So all you need to do is to build trust and maintain loyalty to your customers. But how do you do this? Be informative, be creative, and persuasive in your marketing procedures.
Advertising is persuasive and informative communication that makes consumers aware f a certain product influences their behavior and persuades them to purchase.
It is important to be appealing and creative to lure your target audience for you to pass the second stage, although other factors like pricing may impact your chances.
Jewelry Advertising Ideas to Attract Your Target Audience
Build a Strong Online Reputation with Reviews
To be successful and get higher profits in the jewelry industry, the most important aspects are relationships and trust. Today, consumers who don’t already have a relationship with a particular jewelry seller are looking for reviews to gain confidence from their peers.
Go far and beyond when it comes to marketing. Try and soliciting reviews from them, and once you have a solid reputation, you can then leverage that in other marketing efforts as well as social media.
The more you focus on greater consumer service and building the online reputation, the more customers will come back to tell you how great how your online reviews look.
Invest in Professional Quality Jewelry Photography
Showing off your jewelry is not only a matter of displaying the pictures. You need high-quality images that capture the intricate details of the gems and jewelry pieces. This point can never be overstated.
Jewelry photos should not be neglected because they are your link to your online consumers who cannot touch your product; hence you should be able to convince them through the screen that your pieces are worth purchasing.
There are so many uses of high-quality pictures. You can use these photos in your eCommerce website, your social media platform, and direct mail marketing.
Jewelry pictures that display the beauty and quality of your jewelry pieces will make your marketing tactics much simpler because customers will instantly see what they are buying.
If you want to know more about high quality jewelry photos, click: How To Take Attractive Photos Of Fashion Jewelry For Sales?
Use Influencers and Personalities
The best way with most people using social media is getting your jewelry to famous social media personalities. You can have celebrities showcase your jewelry pieces and watch them get sold as soon as possible as they deliver the acceptance speech.
If your brand has not gained popularity, it may feel intimidating and challenging to have celebrities show off your product. This does not mean that it is not doable. You just have to know how to approach the process. If they have stylists, make sure you know how to bypass them.
If pursuing celebrities seem like a big thing to do, then the next big alternative is to go for social media influencers who fit your brand image. They can help promote your jewelry business on different social media platforms and blogs and help you build customer relationships.
Select the social media influencers with an established and big following. Most of the current market of consumers depend on reviews given by social media influencers and celebrities.
Make Use of the User-generated Advertising Campaigns
There’s nothing more authentic than putting your consumers in the spotlight and let them voluntarily promote the products for you. This voluntary effort can be made possible via a user-generated advertising campaign.
For instance, a simpler way is encouraging customers to upload photos of them wearing the jewelry pieces on Instagram and tag you using your jewelry business official hashtag.
Another war is to launch a website where all your customers can upload their photos showing themselves wearing your jewelry pieces and, at the same time, be able to comment on pictures of other people on the website.
Both these advertising campaigns are guaranteed to involve the customers and will help push them to take part and engage with you.
Attend Jewelry Fairs and Exhibits
Attending the right jewelry exhibits and shows can be the best way to advertise your jewelry products to a target market. While there are pros and cons like (it’s time-consuming and costly), you might find that the pros outweigh the cons.
First, jewelry exhibits are generally attended by well-targeted people in the industry; hence, it will be the perfect venue for you to create brand awareness. It is also here where you will meet people in the industry who may have little or no knowledge of your jewelry business or products.
Attach an Emotional Story
Emotions are the main force behind a successful marketing campaign. The purchase of jewelry is an emotional one instead of a purposeful one. Become the business that your potential customers choose to mark a significant moment in their lives.
For others, it symbolizes the most special purchase of their lives—an engagement ring meant to profess their love for their partner. This is why your marketing campaigns need to create emotional responses in customers.
An excellent emotional campaign for a jewelry store should be inspiring, persuasive, one of the commemorates special events and should express love.
Having the right product will always be the base, but the jewelry business is a competitive industry that requires you to come up with creative ideas and innovative marketing strategies.
Find the essence of your brand, know your consumer, and dominate the platforms that your clients use most. Do what you have to do to connect your jewelry business to digital and modern times.