Dropshipping is the process of moving goods from the manufacturer directly to the retailer without going through the usual distribution channels.
With all the success people have had to sell products on Amazon, it’s no surprise that there are plenty of people that want to start their own Amazon business.
What is Amazon?
Amazon is located in Seattle, Washington, in the United States. Established in 1995, Amazon is the largest online e-commerce site in the United States. It began on the internet as a book sales business and expanded to a wide range of other products that have made it one of the biggest online retail platform.
Amazon and other vendors offer numerous unique new, refurbished and second-hand goods to customers, such as books, music and games, movies, toys, food, clothing, digital downloads, home gardening supplies, electronics and computers, baby products, footwear and jewelry, sports and outdoor products, automotive, industrial products and health, personal care products.
Amazon has now become the world’s largest retailer of users, significantly surpassing Wal-Mart, Apple, eBaybizWatch, and China’s e-commerce giant Alibaba.
The Pros of Amazon Dropshipping Business
It is relatively easy.
By now, you must have realized that drop shipping on Amazon is relatively easy. Once you find the right product and supplier, your half the job is done.
With no logistics or shipping operations to look after, you can put all your energy into creating marketing strategies and crafting listing for your products on Amazon.
It requires very little investment.
Since you are not paying for any inventory or shipping, the money you need to invest in your business is practically next to nothing. All you need to take care of is your Amazon selling fees, which is nothing in comparison to buying the product in advance.
It also gives you more room to be a bit more aggressive with PPC marketing. You can go about investing more money into the ads for better performance and visibility. Of course, this will work as long as you know what exactly you are doing; otherwise, it will prove to be a costly mistake.
You can jump into markets with ease!
This one is one of the most significant advantages of drop shipping. Given that all it needs is the right product and a good supplier, there is no limit to how many categories and niches you can explore.
Nothing is stopping you from diving into different markets and establishing yourself as a player there. All you need is sound marketing knowledge and a reliable supplier. If you think you are good at it, then give Amazon dropshipping a try!
Allow retailers to redistribute focus.
Dropshipping can free up time for a seller since they don’t actively participate in the fulfillment process and allow them to focus more on their marketing or branding efforts. Unfortunately, with Amazon, this can lead to several cons as well – which we will talk about in the next section.
The Cons of Amazon Dropshipping Business
Your profit margins may not be that striking.
Let’s face it — the margins you get after paying your supplier all the product costs and any associated handling/shipping fees may not be enough. The best you can do to negate this drawback is go after a product which has excellent margins.
Inventory is not in your control.
We mentioned previously that not having inventory is a good thing as it saves you from the hassle of investing. However, with inventory not in your control, it will be a bit detrimental for your business if your supplier suddenly goes out of stock.
It is because inventory level is an essential metric in Amazon SEO. The minute your product goes out of stock, Amazon will replace your listing in the search results with that of your competitors. Once that happens, you will have to start from scratch to regain your position.
You cannot guarantee shipping.
Just like inventory, shipping is another aspect of your Amazon business that will be out of your hands in dropshipping. It all depends on your supplier’s ability to process the orders and deliver them on time.
If he manages to pull it off, excellent, if not, then your business will suffer. For this reason, you must make sure that you find a reliable partner to do business.
Consumer – seller relationship can suffer.
Because sellers are not directly managing their shipments – the interaction between a seller and their customer can suffer. The element of personalization and customization can be lost between the third party of the middle man handling the order process.
Lack of packing and customer experience control.
Dropshipping also removes customization from the seller for specific packaging. Because the shipments come directly from the drop shipper to the customer – the seller doesn’t have the opportunity to include inserts or specialized promotions for their customers. The drawback is this can harm your branding efforts and diminish the customer loyalty relationship.
Amazon’s Policy on Drop Shipping
Amazon accepts the model of allowing a third-party to fulfill the orders on your behalf, but before that happens, you need to meet certain conditions such as:
- You must be the seller of your products on record.
- You must identify yourself as the seller on all invoices, packaging slips, and in any other seller information provided with the product.
- It is your responsibility to process and accept returns and refunds.
- You must remove any information which identifies your supplier as the third-party fulfilling your order.
- You cannot purchase products from another online merchant and have him/her ship the product directly to the customer.
- Lastly, you must comply with your Seller Agreement and must adhere to Amazon’s selling policies.
View more articles about Amazon.
Amazon drop shipping is a valuable quest. Your supplier should be reliable, trustworthy, and knows what you need. On your end, you need to take care of running the show on Amazon — listing creation, marketing, gathering reviews, and improving your product’s visibility.
If you feel that you are quite knowledgeable in these aspects but don’t have the necessary money to invest in buying inventory, then dropshipping is the answer for you.