How to Sell Rings Online?

The jewelry industry continues to grow, mainly when it comes to selling them online. There have been many successful online retailers who focus more on fashion and take advantage of various trends and the unexpected demands of the market.

sell rings online
Sell Rings Online

Why Sell Rings Online

With jewelry being a billion-dollar online marketplace, why wouldn’t you want a slice of that pie? Because jewelry is a consumer product, it knows no boundaries. Jewelry appeals to both men and women no matter their age (or culture).

With this in mind, you know that you’ll never run out of buyers. Jewelry is so diverse that if you start digging into the multitude of options, you may find your head spinning. For each unique piece comes a unique design and so on.

Key Tips to Follow before Setting up Your Store

To be realistic, it is not going to be smooth looking for an online store just by looking through blog sites or typing keywords. Below are a set of tips that will help you set up your store.

Know Your Niche

Without identifying your jewelry niche, your online business will flop. Identifying your niche and does not mean that you are restricted from selling a variety, but it will keep your business in order.

Similar to clothes, people purchase specific types of jewelry. If someone is looking for vintage rings, they are not going to delve through chokers, earrings to find what is perfect for them.

Wear Some of the Jewelry You Plan on Selling

Wearing your jewelry pieces gives you a feel of what is like. The rule is that if you cannot wear it the whole day of don’t enjoy wearing your rings, then your customers won’t be able to.

It is also important to take clear pictures of yourself, putting them on. Take more and clear images of your rings.

Create Irresistible Deals for Your Customers

Deals keep customers coming back. You can include deals like a midi ring with every ring bought. Make sure you include the price of them as a set and the price of them separately.

If you are selling a set at $25, and you want them to look appealing, you can write ” buy one for $12 ” ! This sounds so appealing to me. You should also conduct adequate research and get some inspirations from established websites.

Best Places to Sell Rings Online


Nihaojewelry Rings Page

Nihaojewelry is the preferred market leader for jewelry supply. The quality of their rings are very reliable and they have special inspectors to control the quality of products.

The company deals with jewelry making and wholesale supply which makes it easy to track and maintain the quality of products.

If you want to sell the rings online you should consider, which is a is an online e-commerce site that is created by Nihaojewelry designed to distribute products from China.

This platform enables you to have your online store and, with a single click, begin selling your products. With, you can start your online business by designing and creating your personal brand and start selling immediately.

With this platform, you don’t need any investment to begin your online store. The platform also provides a comprehensive system of orders, payments, and shipments to customers.

Nihaojewelry provides major opportunities for people to do business. This includes homemakers, influencers, people with physical stores, and university students.

Click Storeee Guide, you will have comprehensive understanding of it.


eBay is the second largest online retail website in the United States, behind Amazon.

Its auction option makes it an excellent platform for selling rings, especially secondhand items or antiques that might hold more value than you realize.

eBay has become a highly competitive market and tends to favor sellers that can compete on price – sometimes leading to a race to the bottom.

Ruby Lane

Ruby Lane is an online marketplace devoted to antiques, art, vintage collectibles and jewelry. It’s the perfect place to sell rings online.

While Ruby Lane is smaller than other sites like Etsy and eBay, it has a much more targeted customer base. And besides, Ruby Lane claims to have 1.1 million unique visitors per month, which is a lot more than you’ll get coming through your doors in a traditional retail store.

Ruby Lane is also more ” highbrow ” than its competitors, which means you could have more success selling high-end fine jewelry.


ETSY market

Etsy is a great place to check out if you want to sell your stuff online, and the largest platform in the world where you can sell and buy handmade rings.

This is the best platform to sell your handmade jewelry with a buyers’ network from all over the world. Plus, it’s easy to use, has low fees, and is secure.

It is easy to sell anything handmade on Etsy. The shop is relatively simple to set up, and there is a lot of guides on how to build a shop that buyers would find. The fees are relatively low, and the audience is vast.

Alibaba is the leading platform for global wholesale trade launched in 1999. They serve millions of buyers and suppliers all over the world.

You can find rings and suppliers quickly and efficiently. But there’re too many suppliers, you should take serious of it before sell your rings.

How to Sell Rings Online for Maximum Profit?

The fashion industry is very fluid, and therefore, you need to keep your ring collection updated by adding current trends to your store. You need to know that fashion is an ever-changing niche with new trends and fads.

Rings appeal to both men and women no matter their culture and age. Therefore, you will not lack buyers. Your customer base will always be on the lookout for new trends and pieces to add to their wardrobe.

To have these hot pieces in place, you need to know about the trends before the most devout fashionists.

View more: 12 Effective Tips That’ll Increase Your Online Jewelry Business


In summary, setting an e-commerce website will benefit your jewelry business from both sales and brand awareness point of view.

With this in mind, selecting the right e-commerce platform for your business will be easy. Devise an original content that can be delivered easily to your users to increase their purchasing decisions and brand loyalty.


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