The COVID-19 has proven to have a great infect on all areas of the world. As we all know, each businessman or woman is a great pain because of the degree of loss. However, it also brings a huge profit for some businesses.
People has reduced the social interaction because of the COVID-19 outbreak. They almost stay at home, therefore, related products such as home life and personal / family entertainment have also been unprecedentedly welcomed.
In this article, I will list the best-selling products in China in light of COVID-19 outbreak.
Due to the COVID-19, people need some health protection products to prevent themselves from the COVID-19. So there are many products have a high sales.
Especially masks, since January 19, the search volume of masks has risen up to 8825.53%, and the Taobao purchase index has risen up to 677.65%.
Fisherman Hat and Face Mask
And why fisherman hat and face mask become so popular? Mainly because of obvious innovations in functionality. It’s an ordinary fisherman hat in spring and summer, plus a transparent mask, it was an explosion of a domestic platform in an instant.
It can prevent the spread of droplets, coupled with the dual protection of masks, tightly capture the market demand during the epidemic.
Disinfectant, Alcohol Spray, Hand Sanitizer, UV Disinfection Appliances
As companies resume work in the later stages, the disinfection of office environments and the needs of employees to wash their hands will drive the demand for cleaning products such as disinfectant and hand soap.
Since the outbreak of COVID-19, temperature measurement has become an essential operation every day. According to data, sales of temperature measurement supplies such as thermometers increased nearly 20 times year-on-year.
And some temperature gun factory orders have been scheduled to May, and it is expected to bring close to 100 million yuan in sales. Even in February, the output of 10-day temperature guns is equivalent to the past three years.
As the COVID-19 rages, national health awareness has increased significantly, and consumers have begun to pay attention to indoor air quality. According to AVC data, air purifier sales in the fourth and fifth weeks of 2020 will increase by 29.1% and 120.8% year-on-year.
Grain and Oil, Food and Dinning-kitchen
People almost stay at home, and they can’t eat outside, which has inspired people to cook by themselves. And the time is enough. So grain and oil, fast food and dinning-kitchen has become hot.
Fast and Frozen Food
According to Taobao data, from January 20 to February 2, 2020, self-heating convenience foods ranked second among hot-selling products, and the sales of self-heating rice increased by 257.09% year-on-year, even exceeding the average noodle growth of 133.34%.
Sales of instant food products have increased 10-fold over the same period last year.
During this time, because they were not able to go out, many people increased their cooking times significantly, the sales of seasonings rose, and the overall sales of various seasonings increased by more than 8 times.
Tea, Instant Coffee
Staying at home for a long time, not only the elderly but also the lively children and young people, are gradually showing a tired state, which has led to the sales of refreshing drinks.
As one of the indispensable baking tools, the eggbeater has succeeded on the throne of the kitchenware category. The platform data shows that the sales of eggbeaters increased by 260% year-on-year, and the number of searches increased by 310% year-on-year.
Multi-functional Food Processor, Juicer, Dishwasher
Many young people do not have cooking experience, so they need this kind of convenient operation.
Recreation and Fitness
Many people feel very bored because they can’t go out for a long time. So they figured out ways to pass the time. Such as playing games, fitness, reading…
Hair Clipper, Pet Shaver
During the epidemic, almost all shops were closed, as were barbershops. For most families without a hairdresser at home, they have to do it themselves, which has led to a significant increase in the sales volume of hair clippers on the e-commerce platform compared with the same period of previous years.
The same is true for pets, so pet shavers have also gained sales.
Gaming Book, Nintendo Switch, Sony PS4
As people stay at home, playing video games has become an important way to pass the time, which has driven the sales of digital home appliances. According to a lot of data, the evaluation combination of game consoles and computer screens on the platform sold a total of 150,000 sets.
At the same time, Nintendo Switch, Sony PS4, and gaming notebooks and other high-priced game equipment sales also rose 130% year-on-year.
The cinema is temporarily gone, but you can also watch movies at home. According to JD.com data, from the New Year’s Eve to the sixth day, the sales volume of the audio and video entertainment category increased by 170% year-on-year, among which the sales volume of home projectors increased by over 200% year-on-year. New record high.
Most young people will buy books and kindle to improve their competitiveness in the workplace.
Many people are not satisfied with the traditional way of entertainment, and instead explore the VR game mode led by new technology, buy VR glasses helmets and gamepads online to get a more realistic and exciting game experience.
In Tmall International, the sales of somatosensory gamepads increased 4 times year-on-year.
All Kinds of Fitness Equipment
On JD.com, various types of treadmills, folding treadmills, rowing machines, fitness boards, yoga mats, and more are selling well.
During the Spring Festival, the transaction volume of Jingdong’s platform dumbbells increased by 60% year-on-year, the sales of tensioners increased by 109% year-on-year, the turnover of skipping ropes increased by 56%, the turnover of rowing machines increased by 134%, and the turnover of self-operated yoga mats increased by 150% The monthly turnover of self-operated yoga mats has increased nearly 6 times year-on-year.
Education and Learning
During this time, all teenagers couldn’t go to school on time. But they must having classes on the internet, which makes a great demands on learning tool.
According to the data, the ipad search has accumulated more than 30 million times, and the relevant digital product orders have exceeded 200,000 orders. Tablet PC products are out of stock on many e-commerce platforms.
According to the statistics, the overall sales volume of recent study supplies, teaching aids, and auxiliary goods has increased by 178% year-on-year.
Eye Protection Table Lamp, Bookshelf, U disk, Headphones, Printer
Orders for other school supplies on the e-commerce platform, such as eye protection desk lamps, reading shelves, U disks, tablets, headsets, printers, etc., also maintained rapid growth, with an average year-on-year increase of more than 140%.
There are some best-selling products are unexpected.
Although always stay at home, girls have been addicted to buying lipsticks. According to statistics from an e-commerce platform, lipstick sales once ranked TOP3.
During the statistical period, lipstick sales increased by 270% year-on-year and share times increased by 310% year-on-year.
Facial Repair Oil, Mask, Essence
As a result of wearing the mask for a long time, some skin problems may occur. So people will pay more attention to skin care.
Sound Card, Live Light
The COVID-19 has also led to the development of the live broadcast economy. Whether it is personal live broadcast or corporate live broadcast, for most anchors will be equipped with live broadcast tools, and sales of products such as sound cards and live broadcast lights will increase.
Chocolate, Flowers, Perfume, Women’s Bags
Chocolates, perfumes, flowers and women’s bags have also been included in the gift list by a large number of male consumers. Male consumers’ orders for these two types of goods increased by 287.9% and 252.4% respectively.
It is expected that after the epidemic, China’s consumer market will usher in a greater rebound. Hope you can get inspired from it, and can provide some new entrepreneurial opportunities for entrepreneurs.