It’s time for trick-or-treaters! Halloween is one of the most anticipated holidays of the year, and a lot of money is spent to make Halloween night memorable. People of all ages get involved with Halloween, and so it’s also a holiday retailers should keep in mind, as this is when the biggest sales spikes of the year begin.
But How to
Seize
Halloween
to boost sales?
If you want your online sales to skyrocket, you have a lot of things to prepare for. Fear not. Today, we’d like to share some tips that we hope you’ll find useful.
- Stock up on Halloween-related products
Candy isn’t the only thing that is exciting during Halloween, we also need to stock up on Halloween products: decorations, jewelry, bags, clothing, etc. to enhance the Halloween atmosphere. And these products are definitely needed by the customers.
After wholesaling the appropriate products, you also need to ‘Halloweenize’ your products. The product name and description need to specify Halloween so that Google can retrieve them.
Finally, create a Halloween-themed collection page to make it easier for customers to find related products.
- Use several promotional methods and offers to attract customers
Discount promotions are one of the most common and relatively easy ways to boost sales and attract new customers. Before customers make a final purchase decision, they usually compare different platforms to find the cheapest items. If you put exciting offers in compelling locations, it will definitely increase the conversion rate.
- Decorate the store in a Halloween atmosphere
Generally speaking, when people are in a happy mood or interested in the appearance of the website, their desire to buy tends to exceed the original plan. Therefore, we can add Halloween elements in banners, theme pages, and product labels, such as pumpkins, ghosts, and so on. Through the attractive appearance and atmosphere, customers visiting your store will have more experience.
- Social media promotion and advertising
Aside from your everyday social media campaigns and advertisements to promote Halloween events, you can also make the whole Halloween wild, crazy, and wacky with some engaging posts on social media. Utilize popular hashtags like #trickortreat #Halloween #Halloweensales to increase the exposure of your posts.
You can also post some giveaways on social media to increase customer engagement, which in turn increases overall store sales.
You can’t afford to miss the hot products in this article: WHAT PRODUCTS SELL BEST ON HALLOWEEN – GET READY FOR HELLOWEEN!
A successful Halloween promotion will help your store increase revenue by attracting new customers and waking up old ones who have been dormant over the summer. So hopefully, the tips shared in this post will boost your sales during this year’s Halloween sale.
Learn more by downloading our iOs or Android app and joining our Nihao Jewelry Facebook group where we offer training, information on how to buy, how to sell, what prices to set, and most importantly we offer connections to other business owners, boutiques, and jewelry stores so you can achieve more in your business with Nihao Jewelry.
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