Business,  Marketing Technique

Must-Know Things About Wholesaling Fashion Jewelry From China

Fine jewelry has always been a very popular area for the company. As one of its largest markets, China is a dream country for fancy jewelry trade. However, for most jewelers, the most puzzling question is how to import fashion jewelry from China.

This article will make a comprehensive overview of how to import jewelry from China, as well as how to choose a product, how to find the right supplier, and some common problems with solutions.

How Does Fashion Jewelry Lead The Business

The sale of fashion jewelry can bring profits, because it not only meets the needs of consumers of all ages, but also meets the needs of male consumers.

Why Choose To Wholesale Jewelry From China?

China has one of the largest apparel and jewelry markets. Every year, the export volume of Chinese clothing and jewelry increases, which provides Chinese companies with more opportunities in this market.

What Is Fashion And Trendy Jewelry Today?

If you want to sell fashion jewelry, all you have to do is follow the trend and even try to predict it. So how is today’s trend and how to follow it? Here are some methods.

a. Get information from fashion magazines

Many fashion magazines provide the latest coverage on jewelry trends, and you’ll get a lot of useful information here.

b. Get information from wholesale websites

This is a way to understand trends and the details. There are three main websites in China where you can find the best-selling fashion jewelry.

  1. Alibaba
  2. Nihaojewelry
  3. CROV

Classification Of China Clothing Accessories

There are many types of fancy jewelry made in China, and we divide them into the following forms according to the type and area of manufacture.

TypesChinese Manufacturing
Stainless steel jewelryMainly in Yiwu, some in Guangzhou, Kunshan, Qingdao and so on.
Zinc alloy jewelryMainly in Yiwu, some in Guangzhou, Kunshan, Qingdao and so on.
Copper alloy jewelryYiwu, Guangzhou, Shenzhen
Acrylic jewelryMainly in Yiwu, some in Guangzhou, Kunshan, Qingdao
Titanium jewelryDongguan, Shenzhen, Yiwu
Wooden jewelryYiwu
Plastic jewelryGuangzhou, Yiwu, Qingdao
Tungsten jewelryDongguan, Shenzhen, Guangzhou

Where Can One Find China Fashion Jewellery Manufacturers And Suppliers?

Most of the products produced in China have their own production places, just like fashion jewelry. Whether you are in China or looking for a supplier on the Internet, such as Alibaba, you must be careful with suppliers.

Fine jewelry made in China is mainly produced in the following five regions:

  • Yiwu: Mainly produces low-value, high-quality fashion accessories

Yiwu is one of the largest wholesale markets in China. Fancy jewelry is an important part of the Yiwu market. Located in the east of Yiwu International Trade City.

If you are looking for cheap fashion jewelry, but the quality is good, Yiwu is a better choice. You can find a variety of fashion jewelry here. Many suppliers from all over China gather here.

Buying fashion jewelry here is easy cause the wholesale market is like a big trade show. If fashion jewelry is just a part of your business, you need to buy a lot of other products in your plans, then Yiwu will be the right place.

  • Guangzhou, World Jewelry, Guangdong Province

In Guangzhou, Guangzhou Hualin International Jewelry Market is your ideal choice. If you are looking for mid-to-high fashion jewelry, you must check it out here.

The first floor focuses on jade accessories and the second floor is distinguished from gemstone products. The third and fourth floors specialize in wholesale fine jewelry. If you want to do business on jade, this is the best place.

  • Qingdao, Shandong

Due to its location close to South Korea, most of the fashion jewelry here is Korean style. If you want to find Korean-style jewelry, the Jimolu Small Market is a place to buy fashion jewelry. Jade jewelry is a specialty here.

  • Dongguan City, Guangdong Province

Unlike the four markets mentioned in this article, Dongguan focuses on hardware accessories, which means it provides some accessories for suppliers throughout the Chinese market.

  • Shenzhen City, Guangdong Province

If you have to find fine fashion jewelry, then Shenzhen is a place you should not miss. Since the Shenzhen International Jewelry Fair took place, it has become a large wholesale jewelry market.

What Problems Will Occur When Wholesaling Jewelry?

Fancy jewelry is usually purchased and worn by female customers, and many countries have strict regulations and high requirements for these jewelry.

Besides, there are other problems with these products, making them more complicated than other products. The following are some of the main problems that may be encountered when importing fashion jewelry from China.

  • Compliance And Security Issues

When importing fine jewelry from China, compliance testing is very important because most countries and regions have their own regulations.

  • Check The Goods Required By China Customs

New jewelry should be inspected when exporting to other countries; the cost of a container is between 300 and 400 euros. If you ship by LCL, the cost depends on the material and quantity of the goods, usually over 250 euros.

  • Counterfeit Design Problem

One thing you need to pay close attention to is the fake design. Many factories like to print some characters that are not allowed. Therefore, if you want to import fashion jewelry to China, you need to ensure that you have permission to order the product you desired.

  • Fashion Jewelry Shipments From China

The most widely used method of transporting fashion jewelry is international express delivery, as jewelry is usually small in size and usually requires a high speed. However, there are still some large-volume importers who like to go out to sea with LCL and sea transportation.

7 Best Websites and Wholesale Fashion Jewelry Suppliers

Are you looking for a qualified wholesale fashion jewelry suppliers? Then you’re in right place. In this part, I will share the best jewelry wholesale website in China.

CompanyProduct CategoryExperienceMOQShipping
AlibabaGeneral20 years$10.00Worldwide
AliExpressGeneral10 years NOWorldwide
ChinabrandsGeneral8 yearsNOWorldwide
NihaojewelryFashion jewelry7 yearsNOWorldwide
DHgateGeneral15 yearsNOWorldwide
GetsFashion jewelryNot SpecifiedDepend on ProductsWorldwide
VeryselectionFashion jewelry7 yearsNOWorldwide

Alibaba is the world’s leading wholesale platform launched in 1999. As a giant online store, Alibaba almost cover all categories of products. That means you can find all your ideal jewelry with affordable price and good quality.

Their mission is to promote the business of any place by providing suppliers with the tools they need to promote a global audience of their products and helping buyers find products and suppliers quickly and efficiently.

AliExpress is an online retail service based in China that is owned by the Alibaba group. AliExpress is a huge marketplace with a wide selection of products. Because most of the AliExpress sellers are overseas manufacturers, their fashion jewelry prices are very competitive.

Chinabrands is a service platform for domestic and foreign sellers. Providing a large number of goods for cross-border e-commerce sellers at home and abroad, a generation of services.

Chinabrands provides professional product descriptions and image information for users to download, as well as a complete set of services such as quality inspection, packaging, delivery and advantageous logistics channels, until the products are delivered to the end customers.

A reliable and safe wholesale website, Nihaojewelry possesses over 100,000+ styles of jewelry with affordable price and high quality. They focus on wholesale supply for many years.

They are a well-established company wholesaling jewelry items to buyers all over the world. In addition, their categories also include women clothing and many hot women’s fashion accessories.

Their jewelry supplies are very affordable, which is one of the reasons they are especially favored for wholesale buying. And they also have the latest fashion trend information and updates products everyday, which means you could wholesale jewelry according to their recommendation for better attracting your customers.

On the other hand, there is no minimum order quantity requirements. Fast delivery and excellent customer services are also their advantages.

And it has its own ODM and OEM. If you happen to want to wholesale fashion jewelry, then I suggest you can check Nihaojewelry, which is a better choice.

Established in 2000, Gets is a professional manufacturer that produces mainly different types of beads, rhinestone jewelry, lampwork beads, glass beads, pearls, precious stones, European jewelry, jewelry findings, and so on, as well as deals with a complete set of finished jewelry product export business.

As a professional jewelry company, at present it has owns six different production departments, 150 professional technicians and 1800 employees. Therefore, they can guarantee their customer’s competitive prices, fast delivery, and various products.

Veryselection has been doing online wholesale business in the UK since the end of 2012 and has become one of the leading suppliers in the wholesale jewelry industry with thousands of customers in the UK and Europe within a year.

They decided to move the warehouse to the China operations center to offering more affordable products to their increasing customers demand in January 2014.

Is It A Good Idea To Set Foot On The Jewelry Industry?

The jewelry industry seems to promise a brilliant future. The global annual turnover of 148 billion euros is expected to grow at a steady rate of 5% to 6% per year, and will reach 250 billion euros by 2020.

Consumer demand for jewellery as a result of the recession now seems more greedy than ever. So you’re worth doing a fashion jewelry business.

Six Great Jewelry Ideas To Help You Get Better Profits

  • DIY jewelry store online and offline

If you want to start with a small investment, you can try starting with a DIY jewelry store. But you need the skills and skills to make your own jewelry. You can open online and offline stores to sell DIY merchandise.

Actually, an online store is the best choice because it requires less investment and online consumers are more likely to be attracted to crafts.

  • Costume Jewelry

Fancy jewelry plays the most important role in fashion jewelry, they can add highlights for the costume.

  • Diamond Manufacturing

Diamond production requires the most advanced technology and processing capabilities. This is a business that only rich and qualified participants can access. The competition is reduced and the profits are much higher than other traditional industries.

  • Gold-plated Jewelry

Many young consumers are reluctant to buy 100% gold luxury jewelry, but prefer to try gold-plated jewelry because design, style and price are more attractive than 100% gold jewelry.

  • Leather Accessories

You can easily notice that leather jewelry has received more attention. Starting a business is easy because you only need a small investment, you can even operate at home. Selling beautiful leather necklaces or other leather items online is an essential business concept.

  • Pearl Jewelry

According to the market, the brand pearl jewelry market has grown greatly. Beginning with a little money, you can build an online pearl jewelry store.

Some Common Problems In The Wholesale Jewelry Industry

Where Can I Buy Wholesale Clothing Accessories?

There are good companies all over the world, such as: Mainssilver, Wholesale Clearance, Miss Milly and Jewel City.

Where Can I Find Wholesale Fashion Accessories From China?

If the product you want to come directly from Asia (China), here are some options: Nihaojewelry, Yiwu, Guangzhou Market.

Is There A Better Way To Promote one’s Wholesale Jewelry Business?

There are many ways, but the simplest and cheapest ones don’t require too much effort, just an idea. We recommend the following:

  • Create your own website: It’s not necessarily a professional website, you need a website where people can verify your information, and you can even see some pictures of the products you offer.
  • Social media strategy: The Internet and social media are shaking the modern world. Create company profiles to attract more people.
  • Advertisement: Many social media platforms offer you advertising and promotion opportunities, often these methods are not expensive.

How To Sell And Promote Your Jewelry Online? Our Marketing Advice

From 2018, more than 29 million people buy jewelry online every day, which proves that buying and selling jewelry online is a very profitable business!

However, with such statistics, it can be said that the competition is huge. But don’t worry! We are here to provide you with a professional guide to help you get on the right track.

Ready to be an entrepreneur selling jewelry online? Let’s dive right in!

Why Sell Jewelry Online?

Jewelry is an online market with more than a billion dollars. Why don’t you take part in this adventure?

Jewelry is a consumer product, regardless of age (or culture), regardless of national boundaries, both men and women like it.

With this in mind, you know that you will never be missing customers.

  • What to buy online?

50% diamonds, 18% precious metals, 12% gems and pearls, 12% watches and 8% others.

  • Jewelry is also very diverse:

Sellers can offer rings, necklaces and bracelets and more. Each of these products can be made from hundreds of different media such as gold, diamonds, precious stones, shells, pearls, and more!

In fact, jewelry is so diverse. If you start digging through numerous options, you will have your mind spinning. Each special piece has a unique design and more.

How To Sell Jewelry Online For Maximum Profit?

Because fashion is a mobile industry, you need to get your customers involved by updating the product line and adding the latest trends to your store.

Key Recommendations To Follow Before Installing The Store

To be honest, it takes more than just following some well-known jewelry blogs and entering keywords to rank your online store.

Here are some additional tips:

  • Create your own jewelry professional: Without it, your online store may fail. It will not limit you, but will keep the order in your store. Just like clothing, people buy specific basic jewelry. If someone is looking for a necklace, he won’t search for bracelets, earrings and necklaces to find the perfect necklace.
  • Wear some jewelry you plan to sell: Why? This way you can see what it is doing. In general, if you can’t wear it all day, your customers will not be able to wear it. It’s also a good idea to shoot yourself when you wear it.
  • Create offers that customers should not miss: If you sell the suit for $29 and want the suit to look more attractive, you can write ” Or, buy a $18! ” This is just a good deal, isn’t it?

How To Determine The Price Of Jewelry?

One of the toughest decisions you will make is to determine the price of the jewelry. A good rule of thumb begins with four times the cost of materials and packaging.

Most consignment or wholesale opportunities account for 40% to 60% of your retail price. By starting the base price at 4 times the material cost, you will avoid losing money.

  • Other Questions To Ask:

Do you accept returns? How about the refund? What would you do if your jewelry broke before your customer received it? If a strange accident occurs, make an alternate plan and you can start.

Tips For Selling Jewelry On The Internet

Now that you know how to get started with the online store and what you want to sell, we’ll give you some professional advice to make sure your store is up and running.

TIP 1 Avoid using counterfeit products

This may be the most important advice we can give you. By avoiding counterfeit products, you can avoid the grief of customers (and yourself).

TIP 2 Let buyers have reason to choose you instead of competitors

As we have already discussed, selling jewelry online can be very competitive. It’s important to find a way to differentiate yourself from many other sellers before you start!

Selling fair trade projects is a great way. Fair trade jewelry is made by craftsmen who work under safe and humane conditions. The work of these workers is also fairly waged. Another benefit of fair trade jewelry is that they are also manufactured without child labor and environmentally friendly methods!

If you call your jewelry “fair trade” and explain to customers what it means to them, they will go crazy. Knowing that they buy jewelry from reputable sources is something they are proud of.

TIP 3 Launch strategic advertising campaigns on Facebook

Facebook advertising campaigns will soon be your best friends. Just as you can based on demographic characteristics (consumer age, gender and location), you can reach large groups of people, whether or not with your business.

You can also set a strict daily budget and choose the length of your campaign. For more help with Facebook advertising, please consult an expert.

TIP 4 Maintain consistency

Sharing social media is critical to keeping business processes, but you need to share content every day!

This means you need to constantly post photos, blog posts and simple updates on Facebook, Twitter, Instagram and Pinterest.

Spend a week collecting photos, quotes or product photos and scheduling them at different times of the week. Once you are good at it, try planning for two weeks at a time.

By placing messages there, you will end up saving a lot of time. In this way, you will never forget to post again.

TIP 5 Provide detailed product information

Although you obviously don’t want to overwhelm the buyer with the big paragraphs of each project, you need to provide concise and descriptive information for each piece of jewelry.

Most people want to know in advance what they got, and if they don’t know, most people don’t want to ask questions.

By providing the materials used in the design in advance, your customers will know exactly what to expect. You can even add the reason you like this piece!


We discussed how to find a reliable supplier, why sell jewelry online, how to do it correctly, and what to avoid when selling products.

Let’s review some of the most important details when selling jewelry online:

  • Jewelry is a consumer product, no borders! Jewelry appeals to both men and women regardless of age (or culture).
  • Create concessions that customers cannot pass. These concessions may include a set of earrings and necklaces, or a three-piece set (earrings, necklaces and rings).
  • Stay away from counterfeit products. So easy!
  • Stay consistent when sharing messages on social media.
  • Offer customers detailed information.

I hope this article can help you. If you have any questions, please leave a message below, I will be happy to answer your questions.



Leave a Reply

Your email address will not be published. Required fields are marked *