AS A RETAILER, WHAT DO YOU NEED TO DO TO PREPARE FOR THE BIG PROMOTIONAL HOLIDAY SEASON?

Towards the end of the year, the consumer market continues to weigh heavily, after Halloween, and Black Friday, the two heavyweights of the consumer carnival, consumers also ring in the most important, but also the last holiday consumer offer of the year – Christmas.

During the Christmas season, it is common for people to get together with their families, hold celebrations, and express their feelings by giving each other Christmas gifts. The Christmas shopping season is one of the most consumed periods of the year.

Google trends show that over the last 90 days, search volume for Christmas gifts has not only increased, but experience shows that each year from late October through December is the peak of global searches for Christmas gifts. Take advantage of this last wave of sales at the end of the year to generate higher sales.

AS A RETAILER, WHAT DO YOU NEED TO DO TO PREPARE FOR THE BIG PROMOTIONAL HOLIDAY SEASON?

• Early stocking of popular concentrated categories mainly contains holiday custom items, gift items, and derivatives of Christmas items.

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• It is important to plan promotions well in advance so that customers know that you are preparing for the next promotion and that the offers are so good that people will definitely browse your store during the promotional period. This will not only increase the number of orders but also the awareness of your store.

• Advertise in advance through various channels to attract visitors to the website.

• Guarantee competitive prices. Consider lowering your price based on the minimum price you set, but be careful not to blindly lower your price- there will be a lot of sales during peak season, and many of the new retailers who lowered their prices will sell out. If you maintain a higher price and wait for an opportunity, you can make a higher profit.

Finally, as a retailer, it is a long and arduous journey to develop your business, you must keep gathering and summarizing experiences, and keep up with the pace of Nihaojewelry, There are more than 200,000+ trend items available at factory prices. No minimum order!

We have been in the wholesale business for over 7 years, and we’d like to not only be a trustworthy wholesale supplier for business owners like you but also be your partner in sourcing high-quality Chinese goods for you.